Live.ly was a live video streaming app developed by the creators of Musical.ly (now TikTok). Launched in 2016, it allowed users to broadcast live videos, interact with fans in real-time through comments, and build a following. Creators could go live to share moments, perform music, chat, or host Q&A sessions, while viewers could send virtual gifts as a sign of appreciation. Popular among teens and influencers, Live.ly was closely integrated with Musical.ly, helping users grow across both platforms. The service was eventually shut down and merged into TikTok Live as ByteDance consolidated its offerings.